/* Ирина Цой — лекала, производство, Wildberries. Токены */
:root{
  --paper:#EEF1EC;      /* калька */
  --paper-2:#E3E8E2;
  --sheet:#FBFCFA;
  --ink:#1F2A44;        /* чернила конструктора */
  --ink-2:#4A5570;
  --grid:#CDD6D1;
  --tape:#E9B825;       /* сантиметровая лента */
  --pencil:#C2373F;     /* красный карандаш градации */
  --wa:#1C9E50;         /* WhatsApp — только для кнопок связи */
  --wa-dark:#157A3D;
  --radius-s:4px; --radius-m:10px;
  --f-display:"Tenor Sans",Georgia,serif;
  --f-body:"Golos Text",system-ui,-apple-system,"Segoe UI",sans-serif;
  --measure:68ch;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}
body{margin:0;background:var(--paper);color:var(--ink);font:400 17px/1.6 var(--f-body)}
img{max-width:100%;height:auto;display:block}
a{color:var(--ink);text-decoration-thickness:1px;text-underline-offset:3px}
a:hover{color:var(--pencil)}
:focus-visible{outline:3px solid var(--tape);outline-offset:2px;border-radius:2px}
.wrap{max-width:1160px;margin:0 auto;padding:0 20px}
.skip{position:absolute;left:-999px}.skip:focus{left:12px;top:12px;background:var(--sheet);padding:8px 12px;z-index:99}

/* Шапка */
.top{position:sticky;top:0;z-index:20;background:rgba(238,241,236,.94);backdrop-filter:blur(6px);border-bottom:1px solid var(--grid)}
.top .wrap{display:flex;align-items:center;gap:20px;min-height:62px}
.brand{font-family:var(--f-display);font-size:20px;text-decoration:none;letter-spacing:.01em;white-space:nowrap}
.brand small{display:block;font-family:var(--f-body);font-size:12px;color:var(--ink-2);letter-spacing:0}
.nav{display:flex;gap:18px;margin-left:auto;overflow-x:auto;scrollbar-width:none}
.nav::-webkit-scrollbar{display:none}
.nav a{text-decoration:none;font-size:15px;white-space:nowrap;padding:6px 0}
.nav a[aria-current]{box-shadow:inset 0 -2px var(--tape)}
@media (max-width:820px){.top .wrap{flex-wrap:wrap;gap:6px 14px;padding-top:8px}.nav{order:3;width:100%;margin:0;padding-bottom:6px}.top-cta{margin-left:auto}}

/* Кнопки */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;text-decoration:none;font-weight:600;padding:14px 22px;border-radius:999px;border:0;cursor:pointer;font:600 16.5px/1.2 var(--f-body);min-height:48px;transition:background-color .15s}
.btn svg{width:20px;height:20px;flex:none}
.btn-wa{background:var(--wa);color:#fff}.btn-wa:hover{background:var(--wa-dark);color:#fff}
.btn-tg{background:#2A8BD0;color:#fff}.btn-tg:hover{background:#1F74B2;color:#fff}
.btn-pay{background:var(--ink);color:var(--paper)}.btn-pay:hover{background:#0F1730;color:var(--paper)}
.btn-pay-inv,.btn-tg-inv{background:transparent;color:var(--paper);box-shadow:inset 0 0 0 1.5px rgba(238,241,236,.6)}
.btn-pay-inv:hover,.btn-tg-inv:hover{background:rgba(238,241,236,.12);color:var(--paper)}
.btn-tg-inv svg{color:#8EC9F2}
.btn-line{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 1.5px var(--ink)}
.btn-line:hover{background:var(--ink);color:var(--paper)}
.btn-sm{padding:9px 16px;min-height:40px;font-size:15px}
.btn-ico{display:inline-grid;place-items:center;width:40px;height:40px;border-radius:50%;color:#fff;text-decoration:none}
.btn-ico svg{width:19px;height:19px}.btn-ico span{display:none}
.contact-row{display:flex;flex-wrap:wrap;gap:10px;align-items:center}
.top-cta{display:flex;gap:8px;align-items:center;margin-left:auto}
@media (min-width:821px){.nav + .top-cta{margin-left:0}}

/* Типографика */
h1,h2,h3{font-family:var(--f-display);font-weight:400;line-height:1.15;margin:0 0 .5em;letter-spacing:-.005em}
h1{font-size:clamp(34px,5.4vw,62px)}
h2{font-size:clamp(27px,3.4vw,40px)}
h3{font-size:22px}
p{margin:0 0 1em;max-width:var(--measure)}
.lead{font-size:20px;color:var(--ink-2)}
section{padding:72px 0}
@media (max-width:640px){section{padding:52px 0}body{font-size:16px}.lead{font-size:18px}}

/* Герой с лекалом */
.hero{padding:48px 0 56px;background-color:var(--paper);background-image:linear-gradient(var(--grid) 1px,transparent 1px),linear-gradient(90deg,var(--grid) 1px,transparent 1px);background-size:40px 40px;background-position:-1px -1px;border-bottom:1px solid var(--grid)}
.hero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:40px;align-items:center}
.hero h1{max-width:15ch}
.hero .lead{background:rgba(238,241,236,.85)}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}
.hero-note{font-size:14px;color:var(--ink-2);margin-top:14px}
.pattern{position:relative}
.pattern svg{width:100%;height:auto;overflow:visible}
.pattern .size{fill:none;stroke-width:1.4}
.pattern .s1{stroke:var(--ink)}
.pattern .s2,.pattern .s4{stroke:var(--pencil);stroke-dasharray:6 4}
.pattern .s3{stroke:var(--ink);stroke-width:2.2}
.pattern .s5{stroke:var(--ink)}
.pattern .grain{stroke:var(--ink);stroke-width:1.2}
.pattern text{font:500 11px var(--f-body);fill:var(--ink-2)}
.pattern .notch{stroke:var(--ink);stroke-width:1.6}
.pattern .tape rect{fill:var(--tape)}
.pattern .tape line{stroke:var(--ink);stroke-width:1}
.pattern .draw{stroke-dasharray:1400;stroke-dashoffset:1400;animation:draw 2.4s ease-out forwards}
.pattern .s2.draw,.pattern .s4.draw{stroke-dasharray:6 4;animation:fadein .8s 1.8s both}
.pattern .s1.draw{animation-delay:.6s}.pattern .s5.draw{animation-delay:.3s}
@keyframes draw{to{stroke-dashoffset:0}}
@keyframes fadein{from{opacity:0}to{opacity:1}}
.portrait{position:absolute;right:-6px;bottom:-14px;width:42%;border:6px solid var(--sheet);box-shadow:0 10px 30px rgba(31,42,68,.18);transform:rotate(2deg)}
@media (max-width:900px){.hero .wrap{grid-template-columns:1fr}.pattern{max-width:420px}}
@media (max-width:640px){.hero{padding:28px 0 36px}.pattern{max-width:290px;margin:8px auto 0}.hero-cta .btn{flex:1 1 auto}}

/* Услуги: строки-ярлыки, а не карточки */
.services{display:grid;grid-template-columns:repeat(2,1fr);gap:0;border-top:1.5px solid var(--ink)}
.svc{display:grid;grid-template-columns:1fr auto;gap:6px 20px;padding:22px 4px;border-bottom:1px solid var(--grid);text-decoration:none}
.services .svc:nth-child(odd){padding-right:28px;border-right:1px solid var(--grid)}
.services .svc:nth-child(even){padding-left:28px}
.svc h3{margin:0;font-size:23px}
.svc .price{font-weight:600;white-space:nowrap;align-self:start;padding-top:4px}
.svc p{grid-column:1/-1;margin:0;color:var(--ink-2);font-size:16px}
.svc:hover h3{color:var(--pencil)}
@media (max-width:760px){.services{grid-template-columns:1fr}.services .svc:nth-child(n){padding:20px 2px;border-right:0}}

/* Кому — две аудитории */
.split{display:grid;grid-template-columns:1fr 1fr;gap:48px}
.split > div{border-left:3px solid var(--tape);padding-left:22px}
.split ul{padding-left:18px;margin:0}
.split li{margin:0 0 8px}
@media (max-width:760px){.split{grid-template-columns:1fr;gap:28px}}

/* Процесс — настоящая последовательность */
.steps{counter-reset:s;list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.steps li{counter-increment:s;border-top:2px solid var(--ink);padding-top:14px}
.steps li::before{content:counter(s);font-family:var(--f-display);font-size:34px;line-height:1;display:block;margin-bottom:10px;color:var(--pencil)}
.steps h3{font-size:20px;margin-bottom:6px}
.steps p{font-size:15.5px;color:var(--ink-2)}
@media (max-width:900px){.steps{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.steps{grid-template-columns:1fr}}

/* Лист (бумажная вставка) */
.sheet{background:var(--sheet);border:1px solid var(--grid);border-radius:var(--radius-s);padding:32px;box-shadow:0 1px 0 var(--grid)}
@media (max-width:640px){.sheet{padding:22px}}

/* Квиз */
.quiz fieldset{border:0;padding:0;margin:0 0 20px}
.quiz legend{font-family:var(--f-display);font-size:21px;margin-bottom:12px}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chips label{position:relative}
.chips input{position:absolute;opacity:0;inset:0}
.chips span{display:inline-block;padding:9px 15px;border:1.5px solid var(--ink-2);border-radius:999px;cursor:pointer;font-size:15.5px;background:var(--sheet)}
.chips input:checked + span{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.chips input:focus-visible + span{outline:3px solid var(--tape);outline-offset:2px}
.quiz textarea{width:100%;min-height:84px;font:inherit;padding:12px;border:1.5px solid var(--ink-2);border-radius:var(--radius-s);background:var(--sheet);color:var(--ink)}
.quiz .preview{font-size:14px;color:var(--ink-2);margin-top:10px}

/* Таблица цен */
.prices{width:100%;border-collapse:collapse;font-size:16px}
.prices th,.prices td{text-align:left;padding:12px 10px;border-bottom:1px solid var(--grid);vertical-align:top}
.prices th{font-weight:600;border-bottom:1.5px solid var(--ink)}
.prices td:last-child{white-space:nowrap;font-weight:600}
.table-scroll{overflow-x:auto}

/* FAQ */
.faq details{border-bottom:1px solid var(--grid);padding:16px 0}
.faq summary{cursor:pointer;font-weight:600;font-size:18px;list-style:none;display:flex;justify-content:space-between;gap:16px}
.faq summary::after{content:"+";font-family:var(--f-display);font-size:24px;line-height:1;color:var(--pencil)}
.faq details[open] summary::after{content:"–"}
.faq details p{margin:12px 0 0}

/* Статьи и внутренние страницы */
.crumbs{font-size:14px;color:var(--ink-2);padding:18px 0 0}
.crumbs a{color:var(--ink-2)}
.page-head{padding:28px 0 36px;border-bottom:1px solid var(--grid)}
.prose{max-width:var(--measure);min-width:0;overflow-wrap:anywhere}
.prose h2{margin-top:1.6em;font-size:clamp(25px,3vw,32px)}
.prose h3{margin-top:1.3em}
.prose ul,.prose ol{padding-left:22px;max-width:var(--measure)}
.prose li{margin-bottom:6px}
.prose blockquote{margin:1.4em 0;padding:4px 0 4px 20px;border-left:3px solid var(--tape);color:var(--ink-2)}
.layout{display:grid;grid-template-columns:minmax(0,1fr) 300px;gap:56px;align-items:start}
.aside{position:sticky;top:84px}
.aside .sheet{padding:24px}
.aside h3{font-size:20px}
@media (max-width:960px){.layout{grid-template-columns:minmax(0,1fr)}.aside{position:static}}
.related{list-style:none;padding:0;margin:0}
.related li{border-bottom:1px solid var(--grid);padding:10px 0}
.related a{text-decoration:none}
.related a:hover{text-decoration:underline}
.cards-list{list-style:none;padding:0;margin:0;columns:2;column-gap:40px}
.cards-list li{break-inside:avoid;padding:12px 0;border-bottom:1px solid var(--grid)}
.cards-list a{text-decoration:none;font-weight:500}
.cards-list span{display:block;font-size:14.5px;color:var(--ink-2)}
@media (max-width:700px){.cards-list{columns:1}}
.note{font-size:14.5px;color:var(--ink-2);border-left:2px solid var(--grid);padding-left:12px}

/* CTA-полоса */
.cta-band{background:var(--ink);color:var(--paper)}
.cta-band h2{color:var(--paper)}
.cta-band p{color:#C9D0DE}
.cta-band .wrap{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:24px}

/* Подвал */
.foot{padding:40px 0 110px;font-size:15px;color:var(--ink-2);border-top:1px solid var(--grid)}
.foot .wrap{display:grid;grid-template-columns:2fr 1fr 1fr;gap:28px}
.foot a{color:var(--ink-2)}
.foot ul{list-style:none;padding:0;margin:0}.foot li{margin-bottom:6px}
@media (max-width:760px){.foot .wrap{grid-template-columns:1fr}}


/* Нижняя кнопка связи */
.dock{position:fixed;right:16px;bottom:calc(16px + env(safe-area-inset-bottom));z-index:40;display:flex;flex-direction:column;align-items:flex-end;gap:10px}
.dock-btn{display:inline-flex;align-items:center;gap:10px;background:var(--wa);color:#fff;border:0;border-radius:999px;padding:14px 20px;font:600 16px var(--f-body);cursor:pointer;box-shadow:0 10px 28px rgba(21,122,61,.32)}
.dock-btn svg{width:20px;height:20px}
.dock-sheet{order:-1;background:var(--sheet);border:1px solid var(--grid);border-radius:16px;padding:16px;display:grid;gap:8px;width:min(320px,calc(100vw - 32px));box-shadow:0 18px 40px rgba(31,42,68,.18)}
.dock-sheet[hidden]{display:none}
.dock-title{margin:0 0 4px;font-family:var(--f-display);font-size:19px}
@media (max-width:640px){.dock{left:16px}.dock-btn{width:100%;justify-content:center}}

/* Ассистент */
.agent{position:fixed;right:16px;bottom:calc(84px + env(safe-area-inset-bottom));z-index:45;width:min(380px,calc(100vw - 32px));height:min(520px,calc(100vh - 120px));background:var(--sheet);border:1px solid var(--grid);border-radius:16px;box-shadow:0 22px 50px rgba(31,42,68,.24);display:flex;flex-direction:column;overflow:hidden}
.agent[hidden]{display:none}
.agent header{display:flex;justify-content:space-between;align-items:center;padding:12px 16px;border-bottom:1px solid var(--grid);font-size:15px}
.agent header button{background:none;border:0;font-size:26px;line-height:1;cursor:pointer;color:var(--ink-2);padding:0 4px}
.agent-log{flex:1;overflow-y:auto;padding:14px 16px;display:flex;flex-direction:column;gap:10px}
.msg{margin:0;padding:10px 13px;border-radius:14px;font-size:15px;line-height:1.45;max-width:88%;white-space:pre-wrap}
.msg.bot{background:var(--paper);align-self:flex-start;border-bottom-left-radius:4px}
.msg.me{background:var(--ink);color:var(--paper);align-self:flex-end;border-bottom-right-radius:4px}
.msg.wait{color:var(--ink-2)}
.agent form{display:flex;gap:8px;padding:10px 12px;border-top:1px solid var(--grid)}
.agent input{flex:1;font:inherit;font-size:16px;padding:10px 12px;border:1.5px solid var(--grid);border-radius:10px;background:#fff;color:var(--ink);min-width:0}
.agent input:focus{border-color:var(--ink);outline:none}
.agent form button{background:var(--ink);color:var(--paper);border:0;border-radius:10px;padding:0 14px;font:600 15px var(--f-body);cursor:pointer}
.agent-note{margin:0;padding:0 16px 10px;font-size:12.5px;color:var(--ink-2)}

/* Платные форматы */
.products{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1.5px solid var(--ink)}
.product{padding:24px 22px 26px 0;display:flex;flex-direction:column;gap:10px;border-bottom:1px solid var(--grid)}
.product + .product{padding-left:22px;border-left:1px solid var(--grid)}
.product h3{font-size:21px;margin:0}
.product .amount{font-family:var(--f-display);font-size:38px;line-height:1}
.product .amount small{font:400 14px var(--f-body);color:var(--ink-2);margin-left:6px}
.product p{font-size:15.5px;color:var(--ink-2);margin:0;flex:1}
.product .btn{align-self:flex-start}
@media (max-width:980px){.products{grid-template-columns:1fr 1fr}.product:nth-child(3){padding-left:0;border-left:0}}
@media (max-width:560px){.products{grid-template-columns:1fr}.product,.product + .product{padding:22px 0;border-left:0}}
.pay-note{background:var(--sheet);border-left:3px solid var(--pencil);padding:12px 16px;margin:0 0 24px}
.rates{font-size:14px;color:var(--ink-2)}

/* Хаб-сетки ссылок */
.hub{display:grid;grid-template-columns:repeat(3,1fr);gap:0 40px}
.hub a{display:block;padding:14px 0;border-bottom:1px solid var(--grid);text-decoration:none;font-weight:500}
.hub a span{display:block;font-weight:400;font-size:14.5px;color:var(--ink-2);margin-top:2px}
.hub a:hover{color:var(--pencil)}
@media (max-width:900px){.hub{grid-template-columns:1fr 1fr}}@media (max-width:560px){.hub{grid-template-columns:1fr}}
.prose table{border-collapse:collapse;width:100%;font-size:15.5px;margin:1em 0;display:block;overflow-x:auto}
.prose th,.prose td{border-bottom:1px solid var(--grid);padding:9px 10px;text-align:left;vertical-align:top}
.prose th{border-bottom:1.5px solid var(--ink)}
.prose code{background:var(--paper-2);padding:1px 5px;border-radius:3px;font-size:.92em}
.page-head .lead{margin-top:6px}
.page-actions{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}
.meta{font-size:14px;color:var(--ink-2)}
.crumbs .sep{margin:0 8px;color:var(--grid)}

@media (max-width:640px){
  .top .wrap{flex-wrap:wrap;row-gap:4px}
  .brand small{display:none}
  .top-cta .btn-sm{width:40px;height:40px;min-height:40px;padding:0;border-radius:50%}
  .top-cta .btn-sm span{display:none}
}

/* Пакеты и ретейнеры */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:24px;align-items:stretch}
.tier{background:var(--sheet);border:1px solid var(--grid);border-radius:var(--radius-m);padding:26px 24px;display:flex;flex-direction:column;gap:8px}
.tier-main{border:2px solid var(--ink)}
.tier-flag{margin:0;font-size:13.5px;font-weight:600;color:var(--pencil)}
.tier h3{margin:0;font-size:26px}
.tier .amount{font-family:var(--f-display);font-size:44px;line-height:1;margin-top:8px}
.tier .amount small{font:400 15px var(--f-body);color:var(--ink-2);margin-left:6px}
.tier ul{padding-left:18px;margin:8px 0 4px;flex:1}
.tier li{margin-bottom:6px;font-size:15.5px}
.tier .btn{align-self:flex-start;margin-top:8px}
.tier p{margin:0}
@media (max-width:900px){.tiers{grid-template-columns:1fr}}
.prices td:nth-child(2){white-space:nowrap}
.prices td:last-child{white-space:nowrap}
@media (max-width:640px){.prices thead{display:none}.prices tr{display:grid;grid-template-columns:1fr auto;gap:6px 12px;border-bottom:1px solid var(--grid);padding:12px 0}.prices td{border:0;padding:0}.prices td:first-child{grid-column:1/-1}}
.biz{background:var(--ink);color:var(--paper)}
.biz h2{color:var(--paper);max-width:24ch}
.biz .lead{color:#C9D0DE}
.biz .hub a{color:var(--paper);border-color:rgba(238,241,236,.18)}
.biz .hub a span{color:#AEB7C9}
.biz .hub a:hover{color:var(--tape)}
.biz .btn-pay{background:var(--tape);color:var(--ink)}
.biz .btn-pay:hover{background:#F4C842;color:var(--ink)}
.biz .btn-line{color:var(--paper);box-shadow:inset 0 0 0 1.5px rgba(238,241,236,.6)}
.biz .btn-line:hover{background:rgba(238,241,236,.12);color:var(--paper)}

.msg.acts{display:flex;gap:8px;background:none;padding:0}